In this article, we will show you how to make money on Instagram. Instagram is one of the best social media platforms where people can make tons of money. Having many followers on such a strong platform can really change one’s life.
There are many ways through which people can monetize their Instagram profiles. One can either do direct marketing or indirect marketing to earn money from Instagram.
Direct marketing involves giving other brands or companies a shoutout to direct your followers to their business, or posting sponsored content from such companies to help them increase brand awareness or sales by putting their ads in front of your followers.
Indirect marketing involves promoting content that promotes your own brand awareness. If you have a business that sells products or services you can post pictures or videos that will motivate people to buy from your business.
How to make money on Instagram using direct marketing
As already explained, direct marketing involves promoting other people’s businesses on your Instagram profile.
To earn money using this method you’ll have to provide content that focuses on a specific niche or area. For example, you can build an Instagram profile that focuses on restaurants in Pretoria. This means most of your followers will be people located near Pretoria or people who visit Pretoria most often. Not only that but there will be people who love eating in restaurants.
Now if you manage to get many followers on such a profile, you’ll make tons of money from restaurants. Restaurants will be willing to advertise on your profile because your profile targets the right audience for them. Believe me, they will be willing to pay a lot of money because their potential customers are in your profile.
You can also apply affiliate marketing as a way to earn money from your Instagram. With 10 000 followers Instagram will allow you to put a link on your profile and on each story that you post. However, having a niche-specific Instagram page is important.
Remember, people, fall in love with your content and follow you because they love what you post. This is what makes things easy for you. You’ll have a higher chance of earning because you are affiliating the right products or services to the right people.
How to make money on Instagram with indirect marketing
You already know that indirect marketing involves promoting brand awareness for your own products or services. Remember, you don’t want to bother people by always posting your company ads on your Instagram. The goal is to gain followers, so you must be creative and post valuable content.
People will only follow your Instagram if they like what you post. Most people hate ads so you should really be careful and make sure that you don’t bombard people with many adverts that promote your business. You can put a URL that points to your shop page or business page, this way people will buy your services or products and you’ll be able to earn money from your Instagram.
Here is a simple example of how you can do this. Say, for instance, you are a carpenter who manufactures custom-made tables. You can post images of the best custom-made tables from different manufactures around the world. Sometimes post funny custom-made tables or videos of you manufacturing your tables.
You’ll attract people who love custom-made tables to your page, with consistency and time your page will grow. Then you’ll put a link on your profile and on your stories. People will click on those links and land on your store, where they will see your tables and some will buy. There are higher chances of most page viewers converting into sales because they are already interested in custom-made tables.
Potential customers will follow you on Instagram
How to grow your Instagram page
Growing your Instagram requires a lot of work. It’s not as easy as having followers on Facebook. If you want to grow your Instagram page you have to choose a specific niche, preferably something you understand and love. Once you’ve decided on the niche you want to focus on, you’ll have to post on a daily basis. Consistency is key when it comes to growing your Instagram page.
You can post 3 times each day. Another important thing you should do is use the right Hashtags on each post. Your hashtags should have a lower number of posts because they will be easy to rank for on Instagram. Remember, these platforms are used by millions of people so you must rank high to be successful.
You can also promote your Instagram account on Facebook and on other social media platforms. Always work hard and on a consistent basis. Don’t forget to post quality videos and pictures that will increase engagement. There are many platforms that you can use to edit your pictures or videos. My favorite platform is canva
How much should you charge for a single post or video
As already mentioned, the amount you should charge depends on the number of followers and engagements your account has. To know how much you should charge, you can go to a website called social bluebook. This website will show you how much your Instagram account is worth and how much a single post should cost.
How and where to get companies who will advertise on your Instagram
One thing you should know is most companies have a marketing team. The duty of marketers is to find the best places to advertise. So most companies will approach you. However, you can also reach out to companies through emails, calls, and Instagram direct messages. Tell them how they’ll benefit from advertising on your Instagram and how much you’ll charge them.
There is another website that will help you called socialbakers. Most companies go to this website to find influencers, so you’ll also benefit from such platforms. It’s automatic and you don’t have to worry about anything. Grow your page and the money will come in.
There are many ways to earn with social media platforms. You can find more courses to learn how to make money with social media on Udemy
All the best.